Branding Design Consulting
National Geographic Photo Ark
#SaveTogether
Global Campaign
While I was Creative Director at National Geographic Society, we had the wonderful opportunity of collaborating with the the OAAA (Outdoor Advertising Association of America) on Endangered Species Day to launch an OOH and social media awareness campaign aimed at saving species at risk in the wild. The campaign kicked off with an hour-long takeover in Times Square.
An interactive component of the campaign invited people in Times Square to visit the National Geographic photo station, take selfies, and see them appear on a Times Square digital billboard in real time.
We produced thousands of static and animated digital and print deliverables that appeared on 45,000 billboards across the country and reached 22 million people. The award-winning campaign was so successful, that the following year, we expanded the campaign to over 20 countries around the world.
We also made the following promotional music video with X Ambassadors' Sam Harris to post on social media and air on National Geographic Channel.
More work from National Geographic:
