Branding Design Consulting
As VP, Creative Director of the first centralized Brand Creative Team in National Geographic Society's 125 year history, I built the team that created its first brand book, led the creative team in all US marketing efforts, and defined a new global brand for National Geographic.
I was responsible for leading the creative marketing for all non-profit and for-profit enterprises owned by National Geographic Society, including National Geographic Kids, National Geographic Travel, National Geographic Expeditions, National Geographic Museum, Unique Lodges of the World, and National Geographic Learning.
We developed the concept of "Further" to capture our brand ethos and guide our visual identity while embracing photography as a key brand component. We also created a custom font, developed typography, iconography and digital style guides, video toolkits, templates and guidelines for ads, catalogs, and presentations, helping modernize and unify the brand.
More work from National Geographic:
More branding work:
