Branding Design Consulting
Syracuse University
At Syracuse University, I led a team of designers, photographers, videographers, and project managers as they rolled out their "One University" branding efforts, and implemented their new visual identity in cross-departmental campaigns.
As part of the brand rollout, I helped draft brand architecture guidelines, build out a brand portal, created rules around logo, typography, and color use, created templates in various formats for use throughout the university, and created a custom font for the Athletics department that aligned with the custom font that the Academic departments were using.
I also led the creation of multiple recruitment campaigns that served as a rallying cry aimed at energizing potential students to return to campus post-pandemic. The successful Fall campaign was responsible for 5% of all web traffic to syracuse.edu.
More branding work:
